// ── PATTERN 5: Analysis — What Works / What Doesn't ──────────────────
register_block_pattern(
'my-theme/marketing-analysis',
array(
'title' => __('Marketing — Analysis (What Works / What Doesn\'t)', 'textdomain'),
'description' => _x('For posts like: Content Marketing for Defence Startups — What Works and What Doesn\'t', 'Block pattern description', 'textdomain'),
'categories' => array('marketing-category'),
'content' => '
Analysis Title
Featured Image Post Identity
Post Type: Analysis — What Works / What Doesn\'t
Topic Being Analysed:
Target Reader: (MSME / Startup / OEM / Marketing Professional)
One-line Summary:
Based On: (Research / Experience / Data / Interviews / Case Studies)
Context and Background
Why This Topic Matters Now:
What Most People Get Wrong:
Scope of This Analysis: (Who / What / When / Where)
What Works — and Why
What Works 1 — Title:
What Works 1 — Why It Works:
What Works 1 — Example:
What Works 2 — Title:
What Works 2 — Why It Works:
What Works 2 — Example:
What Works 3 — Title:
What Works 3 — Why It Works:
What Works 3 — Example:
What Doesn\'t Work — and Why
What Doesn\'t Work 1 — Title:
What Doesn\'t Work 1 — Why It Fails:
What Doesn\'t Work 1 — Common Mistake:
What Doesn\'t Work 2 — Title:
What Doesn\'t Work 2 — Why It Fails:
What Doesn\'t Work 2 — Common Mistake:
What Doesn\'t Work 3 — Title:
What Doesn\'t Work 3 — Why It Fails:
What Doesn\'t Work 3 — Common Mistake:
The Surprising Finding
What Surprised You Most:
Why It Goes Against Common Advice:
What This Means for the Reader:
Practical Recommendations
Start With This:
Stop Doing This:
Test This Next:
Resources / Tools That Help:
Defencity Feature That Is Relevant:
Supporting Chart or Infographic SEO and Metadata
Focus Keyword:
Tags:
Related Defencity Listing:
Call to Action: (Register on Defencity / View Startup Listings / Subscribe)
Date Published:
',
)
);
// ── PATTERN 4: Case Study ─────────────────────────────────────────────
register_block_pattern(
'my-theme/marketing-casestudy',
array(
'title' => __('Marketing — Case Study', 'textdomain'),
'description' => _x('For posts like: How a Bengaluru CNC Shop Became a BEL Tier-1 Supplier', 'Block pattern description', 'textdomain'),
'categories' => array('marketing-category'),
'content' => '
Case Study Title
Featured Image Post Identity
Post Type: Case Study
Company Featured:
Company Type: (MSME / Startup / OEM)
City:
Industry Category:
One-line Summary:
Company Logo Company Background
Founded:
Founder(s):
Core Capability:
Size at Start of Story: (Team / Revenue / Machines)
Where They Were Before:
The Challenge
Problem or Goal:
What Was Blocking Them:
What They Had Tried Before:
Stakes — What Failure Would Have Meant:
The Turning Point
What Changed:
Decision Made:
Who Helped / What Resource Was Used:
Timeline of Key Events:
What They Did — Step by Step
Action 1:
Action 2:
Action 3:
Action 4:
Certifications / Registrations Obtained:
Investments Made: (Machines / People / Training)
The Result
Outcome:
Contract / Relationship Won:
Revenue Impact:
Team / Capacity Growth:
Quote from Founder:
Shop Floor / Product Photo Team / Founder Photo Certificate / Award Photo Lessons for the Reader
Lesson 1:
Lesson 2:
Lesson 3:
What You Can Replicate:
What Required Special Circumstances:
SEO and Metadata
Focus Keyword:
Tags:
Related Defencity Listing:
Call to Action: (View Company Profile / List Your MSME / Register on Defencity)
Date Published:
',
)
);
// ── PATTERN 3: Comparison / Opinion ──────────────────────────────────
register_block_pattern(
'my-theme/marketing-comparison',
array(
'title' => __('Marketing — Comparison / Opinion', 'textdomain'),
'description' => _x('For posts like: Why Defencity Listings Generate More Enquiries Than IndiaMART for Defence', 'Block pattern description', 'textdomain'),
'categories' => array('marketing-category'),
'content' => '
Comparison / Opinion Title
Featured Image Post Identity
Post Type: Comparison / Opinion
Subject A Being Compared:
Subject B Being Compared:
Target Reader:
One-line Summary:
Author Position / Stance:
The Case Being Made
Central Argument:
Why This Comparison Matters to the Reader:
Common Misconception Being Addressed:
Head-to-Head Comparison
Criteria 1 — Label:
Criteria 1 — Subject A:
Criteria 1 — Subject B:
Criteria 2 — Label:
Criteria 2 — Subject A:
Criteria 2 — Subject B:
Criteria 3 — Label:
Criteria 3 — Subject A:
Criteria 3 — Subject B:
Criteria 4 — Label:
Criteria 4 — Subject A:
Criteria 4 — Subject B:
Criteria 5 — Label:
Criteria 5 — Subject A:
Criteria 5 — Subject B:
Evidence and Data
Data Point 1:
Data Point 2:
Data Point 3:
Source / Attribution:
Comparison Infographic or Chart Verdict
Clear Conclusion:
Who Should Choose Subject A:
Who Should Choose Subject B:
Recommended Action for Reader:
SEO and Metadata
Focus Keyword:
Tags:
Related Defencity Listing:
Call to Action: (List on Defencity / Compare Listings / Register)
Date Published:
',
)
);
// ── PATTERN 1: How-To Guide ───────────────────────────────────────────
register_block_pattern(
'my-theme/marketing-howto',
array(
'title' => __('Marketing — How-To Guide', 'textdomain'),
'description' => _x('For posts like: How MSMEs Can Win Defence Contracts Without a Marketing Budget', 'Block pattern description', 'textdomain'),
'categories' => array('marketing-category'),
'content' => '
How-To Guide Title
Featured Image Post Identity
Post Type: How-To Guide
Target Reader: (MSME Owner / OEM Executive / Startup Founder / Marketing Professional)
Problem This Solves:
One-line Summary:
Estimated Read Time:
Why This Matters
The Challenge: (What problem does the reader face?)
Who This Is For:
What They Will Learn:
Step-by-Step Guide
Step 1 — Title:
Step 1 — Detail:
Step 2 — Title:
Step 2 — Detail:
Step 3 — Title:
Step 3 — Detail:
Step 4 — Title:
Step 4 — Detail:
Step 5 — Title:
Step 5 — Detail:
Common Mistakes to Avoid
Mistake 1:
Mistake 2:
Mistake 3:
Tools and Resources
Free Tools / Resources:
Defencity Feature That Helps:
External Link 1:
External Link 2:
Key Takeaways
Takeaway 1:
Takeaway 2:
Takeaway 3:
Actionable Next Step:
SEO and Metadata
Focus Keyword:
Tags:
Related Defencity Listing:
Call to Action: (Register on Defencity / View MSME Listings / Subscribe)
Date Published:
',
)
);
// ── PATTERN 2: Playbook ───────────────────────────────────────────────
register_block_pattern(
'my-theme/marketing-playbook',
array(
'title' => __('Marketing — Playbook', 'textdomain'),
'description' => _x('For posts like: The HAL Vendor Meet Playbook — How to Prepare and What to Expect', 'Block pattern description', 'textdomain'),
'categories' => array('marketing-category'),
'content' => '
Playbook Title
Featured Image Post Identity
Post Type: Playbook
Event / Situation Covered:
Organiser: (HAL / BEL / BEML / DRDO / CII / FICCI / Other)
Target Reader: (MSME Owner / Startup Founder / OEM Business Development)
One-line Summary:
Background
What Is This Event / Situation:
Who Attends / Who Should Attend:
Why It Matters for Your Business:
How Often It Happens:
Where to Find Dates and Registration:
Before — Preparation Checklist
Documents to Prepare:
Certifications to Have Ready:
Company Profile / Brochure:
Key People to Bring:
Research to Do in Advance:
Questions to Prepare:
During — What to Expect
Format of the Event:
Who You Will Meet:
How Decisions Are Made:
What to Say / Pitch:
What Not to Do:
Notes to Take:
After — Follow-Up Actions
Within 24 Hours:
Within 1 Week:
Within 1 Month:
How to Track Progress:
Insider Tips
Tip 1:
Tip 2:
Tip 3:
Common Mistakes:
Photo 1 Photo 2 SEO and Metadata
Focus Keyword:
Tags:
Related Defencity Event Listing:
Call to Action: (Register on Defencity / View Upcoming Events / Subscribe)
Date Published:
',
)
);
November 2022 – Page 8 – India's War Factories
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